While countries like Kenya have called for a total ban on Nigerian music on their airways, another concern other African countries raise is the dominance of Nigerian content on pay television platforms DStv and GOtv.
MultiChoice, owners of DStv and GOtv, has attributed the situation to the availability of Nigerian content whilst same cannot be said of countries like Ghana.
Content on MultiChoice’s platform, particularly West Africa, is “driven by Nigeria because of what is available,” she explained.
Answering the question at the MultiChoice Africa’s Media Round Table Wednesday, as part of activities lined up for this year’s MultiChoice Africa Content Showcase Extravaganza in Mauritius, she said her outfit has been engaging Ghanaian producers to increase the country’s content on DStv and GOtv.
MultiChoice has over the past year engaged content providers in Ghana on the standard of movies, series, music videos and other productions that meet the pay television provider’s requirements.
“We also nurture the local suppliers in Ghana… to build a great content that we can also showcase on our channels,” the M-Net West Africa boss said.
Wangi added that “We buy content that is available and we buy content across West Africa and we do have Ghanaian suppliers that we work with and as long as we begin to see content coming out of the regions, they come to us, we will acquire.”
She assured that, considering the structures they have put in place, there will more Ghanaian content on their platform as the years go by.