After experimenting with the best in beauty products for years, singer and songwriter Rihanna has introduced Fenty Beauty – her own cosmetics line, in a bid to conquer the beauty market.
Launched at a Sephora shop in New York City on Friday, September 8 midnight, it consists of forty (40) foundation shades and extensive range of Killawatt highlighters. It has names like “Trophy Wife,” “Metal Moon,” “Mean Money,” “Girl Next Door,” “Chic Phreak,” “Lightning Dust,” and “Fire Crystal.”
According to Bad Girl Riri, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the reason I made this line.”
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different,”she says.
The Fenty Beauty brand will be sold at Sephora, Harvey Nichols as well as the official website fentybeauty.com.
The launch of the cosmetics line comes a year after Rihanna announced that she is planning to launch a beauty collection.