Rapper Nas has been named as the new brand ambassador for world’s cognac producer Hennessy.
According to reports, Nas will be part of the brand’s “Wild Rabbit” campaign. The campaign has previously featured the likes of Erykah Badu,Martin Scorsese and Manny Pacquiao.
As part of the deal, he will be performing a private concert in New York City today, January 15.
The concert will be streamed LIVE and will be made available on Hennessy USA’s page on facebook.
On Monday, January 14, the rapper took to social networking site twitter and announced the performance.
@Nas “Tomorrow: I’m performing live tomorrow with @HennessyUS, and you can watch on Hennessy’s Facebook : on.fb.me/SmQ57d #HennessyxNas,” he tweeted.
“This partnership with Hennessy has been almost two decades in the making. I am honoured to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle,” he said.